Wind-whipped skin is so last season. So, switching your skincare routine should be like swapping your swimwear for your sweaters; walking around in December with bare legs is as foolish as neglecting your moisturiser and don’t even think about forgetting to add in a nourishing serum. Freezing cold temperatures, central heating and too hot showers all act as aggressors in drying out skin and can exaggerate sensitivity, redness and itchiness. Battling the icy elements can result in skin being left dull, dreary and lacklustre, but with the right changes to your skincare regime – all hail anything with hyaluronic acid in – you can go from flaky to flawless in just a few steps. The only flakes we want to see is the snowy kind, so switch up your skin routine and get glowing from the get go.

skincare
Get glowing from the get go…

1) Dump your cleanser

First things first, ditch the dehydrating formulas. Check your cleanser isn’t causing unnecessary dryness and instead replace it with one that soothes and smooths your skin. Miceller water is a budget-friendly starting point (read: more money leftover for Christmas presents) that’s readily available on the high street. It may sound strange to suggest oilier cleansers for those with oily skin, but winter chills can actually trigger an overproduction of oil as your skin tries to combat the dryness. As with everything – friends, relationships and the number of after work drinks you have – balance is key. Maintaining yours skins balance is vital to keeping your skin supple, so opt for a silkier cleanser in your skincare regime.

2) Invest in your moisturiser

Secondly, you should take as much time picking your winter moisturiser as you do your winter coat – after all you’ll be wearing it everyday and it’ll have to go with everything. Dry skin sufferers will want to reach straight for the heaviest, thickest and gloopiest creams in hope of combating dehydrated skin, but steer clear and opt for a water-based moisturiser instead. If you’re prone to pimples, avoid slathering on mucky creams and add a few facial oil drops to your night cream. Fuss-free and simple, oils containing super food ingredients like rosehip, almond and argan will soon become your best friends and better yet, you’ll see an instant beauty boost.

3) Exfoliating is for every week, not just for Christmas (parties)

Not just limited to the night before your Christmas party fake tanning session, exfoliating in the winter shouldn’t be forgotten. Exfoliating helps replenish skin by buffing away dead and dull skin cells so healthier skin cells can shine through. Getting rid of these dingy cells will also help your moisturiser work faster, as dead cells will block the moisturise from absorbing into your skin. It’ll give skin a gentle peel and encourage skins natural hydration. Try it twice a week to have your skin gleaming. 

4) Time to layer up

Thermal undies and a double layer of tights are a given when the temperatures start to plummet, but don’t think extra layers are limited to just your wardrobe. Layering up your skin will help protect it from the adverse elements and winter chill. After cleansing, add a serum before applying your moisturiser. Hyaluronic acid is a cult ingredient to look out for to as it holds up to 1,000 times its weight in water and leaves skin with a dewy glow. 

Finally, of course, it should go without saying that you need to keep your mind, body and soul hydrated. Drinking eight glasses of water a day will give your skin a well-needed boost. Come rain or shine, hydration is key.

skincare, hydration
Hydration is key…


Both our customers and team’s health and wellbeing are the upmost important to us. We would like to reassure you we are doing everything we can to mitigate the spread of COVID-19 and to create a safe environment for you and our team. Before you book your appointment please can you confirm you are feeling fit/healthy and showing no symptoms of COVID-19. 

The way our salons operate have now changed to ensure we can protect both our customers and team’s health and wellbeing, this means:

  1. There will be no waiting areas inside the salons, therefore please arrive promptly to your appointment alone and wait at the door of the salon.
  2. Your therapist will greet you at the front door and welcome you into the salon. You will also be asked to wash or sanitise your hands upon entry to the salon.
  3. We will no longer be able to store your coat or any additional bags you bring into the salon, therefore they will stay with you throughout the duration of your treatment. 

If your appointment is within a Primark Beauty Studio, please take your appointment confirmation email to the front of the queue whereby you will gain fast track entry into the store for your appointment only.